For decades, mental health has been treated as a separate entity from physical well-being. Despite overwhelming evidence linking neurology, nutrition, and metabolic function to mental wellness, much of modern healthcare continues to approach mental illness as though it exists in isolation. The result? A nationwide mental health crisis that medications alone have failed to resolve.
Dr. Brian Rudman, founder of Formula Wellness, believes it’s time for a different approach.
“There is no greater systemic illness right now than mental health,” he says. “Sixty million Americans struggle with mental health issues. One in four college students is on an SSRI. Seventy-five percent report having experienced severe anxiety or depression in the last year. We’ve spent decades relying on pharmaceuticals, yet the crisis is only growing. It’s clear we need a better solution.”
Rudman and his team at Formula Wellness—a rapidly expanding wellness and longevity practice with close to 20 locations across Texas, Florida, Oklahoma, New Mexico, and Virginia—are unveiling a new initiative designed to rethink mental healthcare entirely: the Brain Performance Program.
From Crisis to Innovation: A New Model for Mental Wellness
Formula Wellness was founded in 2016 on the principle that true health is multifaceted, combining cutting-edge medical science with a concierge approach to wellness. While the company is best known for its work in aesthetics, hormone optimization, and longevity medicine, its leadership sees brain performance as the next frontier—an essential, often overlooked pillar of preventative healthcare.
Unlike traditional psychiatric approaches, which typically focus on symptom management, the Brain Performance Program takes a biological and neurological approach to mental wellness. The program incorporates advanced brain mapping, neurofeedback therapy, metabolic testing, and personalized supplement and treatment protocols to address the root causes of cognitive dysfunction, anxiety, and depression rather than simply medicating the symptoms.
How It Works: The Science of Brain Performance
At the core of the Brain Performance Program is a quantitative EEG (qEEG), a diagnostic tool that measures brain wave activity across different regions of the brain. This technology allows Formula Wellness practitioners to identify areas of dysregulation—whether it’s an overactive frontal lobe contributing to anxiety, imbalances in the prefrontal cortex linked to ADHD, or disruptions in the neural pathways associated with depression.
From there, neurofeedback therapy is introduced—a technique that trains the brain to regulate its own activity.
“It’s like strength training for your brain,” Rudman explains. “You wear a device that tracks your neural activity in real-time. If we see that a specific area is firing too fast or too slow, we can train it—just like you’d train a muscle at the gym. Over the course of about eight weeks, the brain rewires itself to function at optimal levels.”
Patients receive at-home neurofeedback equipment, allowing them to continue therapy outside of the clinic. In addition to neurofeedback, the program includes:
- Comprehensive brain mapping and functional EEG analysis
- Metabolic and hormone optimization to support cognitive function
- Monthly IV therapy designed to improve mood and neuroplasticity
- Targeted supplementation based on neurological biomarkers
- Ongoing peak alpha tracking to measure improvements in mental clarity
Beyond Medication: A Paradigm Shift in Mental Health
Rudman is quick to clarify that medications have a place in treatment, particularly in severe cases, but he argues they should be one tool among many—not the default solution.
“There’s a role for pharmaceuticals, but they shouldn’t be the only answer,” he says. “If someone has severe enough mental illness, we need to stabilize them. But what happens next? The goal should be long-term brain health, not indefinite medication reliance. That’s where this program comes in.”
For Formula Wellness, the Brain Performance Program is more than just a new service—it’s a statement about the future of mental healthcare. As the company continues to scale nationally, its leadership hopes to see brain optimization become as standard as cardiovascular or metabolic health screenings.
“People are told they have to live with anxiety, depression, or ADHD, but that’s not true,” Rudman says. “The brain is adaptable. It can heal, it can be trained, and it can be optimized. We’re just giving it the tools to do so.”
For those navigating the complexities of modern mental health challenges, the Brain Performance Program offers something radical: hope, backed by science.
The information in this article is for informational purposes only and should not be considered medical advice. Readers are encouraged to consult a qualified healthcare professional before making any health-related decisions.
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