by Victor Wallace
Instant gratification seems to be the norm these days. A “win now” approach used to be part of PJ Braun’s mantra, too. However, through time and experience, Braun has since adopted a more mature and nuanced approach to life, fitness, and business.
A prominent figure in the fitness space and a retired competitive bodybuilder, Braun uses his experience to serve others. As he explains, “I used to rush into everything, and I thought that that was a strength of mine because I was very good at reacting.” While he would once sprint toward every challenge or opportunity head-on, Braun adopted a more nuanced view later in life.
He still believes his ability to adapt on the fly has been instrumental to his success. However, he also realizes that taking some time to assess situations before rushing in can be beneficial. This same growing sense of patience has allowed him to capitalize on a range of opportunities throughout his fitness career.
Braun also added, “I’ve learned a lot of patience.” He credits his newfound view on patience with his ability to be present in the moment. Once situations play out, he relies upon his adaptability to identify the best course of action.
As the co-founder and former CEO of Blackstone Labs, Braun’s relentless drive has helped the company to become one of the most successful businesses in the crowded supplement space.
But Braun’s message about patience and living in the moment rings true for those invested in physical fitness and for everyone living in a perpetually connected society.
In his journey to help others, Braun has found that people can find it tough to unplug from their phones and focus on the here and now. While he excels at using social media to share his message, he also values mindfully acknowledging each day: "you have to stay present in the moment—don’t get caught up in looking ahead.”
The pressure to achieve instant success can feel overwhelming. Stepping outside the hustle and bustle of everyday life and focusing on what you can do today to improve is a core part of Braun’s message.
The philosophy isn’t just about mindset. It’s a practical approach to achieving long-term success that anyone can embrace. While Braun has served elite athletes and fitness enthusiasts around the world during his career, he hopes that his message will continue to expand and reach new audiences.
And for Braun, staying present and practicing patience continues to open doors. For example, he has recently teased the release of a new app that will “change fitness.” While the details are still in progress, he hinted that the new release will help coaches and clients track fitness achievements with progress pictures.
For Braun, it all comes down to discipline, dedication, and intention. It’s a timeless message that resonates with anyone facing the challenges of modern life.
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