Marking its 100th anniversary and the arrival of the Lunar New Year 2025, Fendi unveils the Fendi Eyes Capsule, a luxurious and vibrant collection that seamlessly merges the Maison’s iconic heritage with contemporary design. With a focus on bold reimaginings of Fendi’s celebrated motifs, the capsule reflects a festive spirit while honoring the brand’s enduring influence in the world of luxury fashion.
At the heart of the collection lies the Fendi Eyes motif, a design synonymous with playful sophistication. Introduced during the Spring/Summer 2014 season with the Bag Bugs bag charms, the Fendi Eyes have since become a defining element of the brand’s identity. This year, the motif has been elevated, infusing both women’s and men’s pieces with fresh energy and a nod to Fendi’s commitment to innovation and creativity.
A Feminine Flair
For women, the Fendi Eyes Capsule reinvents some of the Maison’s most coveted designs, transforming them into celebratory pieces brimming with character and artistry. The iconic Mini Peekaboo and Baguette bags have been reimagined with intricate inlay craftsmanship, juxtaposing archival black leather designs with vibrant new iterations in pink and yellow. The collection extends to include chic accessories like the Fendi Roll and Mon Trésor mini bags, wallets, pouches, and card cases. Each piece is a testament to the brand’s unparalleled dedication to detail, blending timeless sophistication with a festive edge.
Further enhancing the capsule’s appeal is a selection of fashion jewelry and textiles that balance whimsy with elegance. The revisitation of the orchid print from Spring/Summer 2015, now adorned with the Fendi Eyes motif, graces ready-to-wear garments in soft tones of pink, beige, and red. This delicate interplay of floral elements and bold accents speaks to Fendi’s ability to reinterpret its heritage through a modern lens.
Modern Masculinity
For men, the collection exudes a refined boldness, with the Peekaboo ISeeU Small and Baguette Soft Trunk bags crafted from luxurious black Cuoio Romano leather, elevated by subtle accents of the Fendi Eyes motif. Accessories such as the Fendi Strike Mini backpack, wallets, and card cases in FF jacquard patterns with red detailing offer a sleek yet festive aesthetic.
The collection’s statement pieces extend to footwear and ready-to-wear designs. Fendi Flow sneakers, adorned with the Fendi Eyes motif and the Fendi Roma logo, exemplify the brand’s ability to fuse functionality with artistry. Meanwhile, the use of vibrant, multicolored FF logos on select leather goods and textiles encapsulates the spirit of Lunar New Year celebrations, bringing joy and energy to the capsule’s sophisticated undertones.
A Tribute to Fendi’s Legacy
The Fendi Eyes Capsule is more than just a festive collection—it is a tribute to the Maison’s 100 years of excellence. Each piece reflects Fendi’s dedication to craftsmanship, innovation, and storytelling. From reinterpreting its iconic motifs to embracing bold new aesthetics, the capsule captures the essence of Fendi’s past while boldly looking toward the future.
As the world celebrates the Lunar New Year 2025, Fendi offers a collection that resonates with both heritage and modernity, ensuring its legacy as a trailblazer in the luxury fashion world remains unshaken.
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