As Formula 1® gears up to celebrate its 75th anniversary in 2025, it has announced a historic partnership with luxury giant LVMH in a 10-year global deal starting next season. This collaboration will see several of LVMH’s prestigious Maisons, including Louis Vuitton, Moët Hennessy, and TAG Heuer, join forces with Formula 1, blending high-performance motorsport with world-class luxury.
The timing of the agreement aligns perfectly with Formula 1’s increasing global popularity and its unique positioning at the intersection of sport and entertainment. The partnership is set to launch amid growing cultural relevance for the sport, promising a fusion of creativity, innovation, and luxury that will elevate the fan experience to new heights.
Both LVMH and Formula 1 share a commitment to excellence and innovation. The collaboration aims to unite their strengths by offering a combination of thrilling motorsport action and sophisticated craftsmanship. LVMH will bring its exceptional savoir-faire to Formula 1, offering bespoke activations, luxury experiences, limited editions, and outstanding content, creating unforgettable moments for fans, clients, and enthusiasts worldwide.
LVMH has long been connected to Formula 1, with several Maisons having participated in events throughout the sport's history. This new chapter in their relationship will allow each Maison to contribute its unique heritage and expertise to the collaboration, enhancing the synergy between luxury and motorsport.
Formula 1’s President and CEO, Stefano Domenicali, emphasized that the partnership reflects both organizations' relentless pursuit of excellence. As Formula 1 continues its expansion and draws in diverse global audiences, LVMH’s involvement will help elevate the sport’s fan engagement and build on its rich heritage.
Further details about the collaboration will be revealed in early 2025, as the partnership is set to kick off with the start of the new season.
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