Lamborghini CEO Stephan Winkelmann announced the arrival of the company’s first all-electric Urus Suv by 2029 at a press conference this week in Sant’Agata.
“In ’28 and ’29 we will have our first two BEVs,” Winkelmann is quoted in Road and Track. “We will have a fourth model, so today we have three models. It will be the first one to be completely a BEV car in 2028. And then in 2029 there will be the new Urus.”
The details are meager, but the CEO did say that the company’s two battery-powered models would help the brand cut emissions by 80 percent from what they are today.
In the meantime, Lamborghini hybrids and PHEVS are coming our way as well as the successor to their Aventador - a brand-new supercar known only by its code name, LB744, which we’ll see later this month. Hybrid versions of the Huracán and Urus are expected in 2024.
The brand is spending, over the next four years, $1.8 billion in aid of this ground-breaking transition.
The Urus itself is doing better than anyone might have imagined, five years after its launch. Of the 8,045 total vehicles Lamborghini delivered to customers in 2022, Urus accounted for more than half, and 70% of Urus’ orders are from new customers who have never owned a Lamborghini. Clearly, consumers are excited by the Urus despite its $225,000 sticker.
Lamborghini’s hush-hush first production-series hybrid will be unveiled in as little as a few weeks, say company reps. What we do know is that it’s sure to be Lambo-beastly. Its powertrain will feature a naturally aspirated V-12 and three electric motors combining to generate up to an insane 1,001 hp. Would we expect anything less?
It’s not Lamborghini’s first venture into big machines, though. Some of us remember the notorious 1986 LM002, aka the “Rambo Lambo.” Only 328 were made, powered by a Countach-sourced 5.2-liter V12 engine, but some also got a 7.2 liter version originally used by powerboats. Celebs flocked to it including Tina Turner, Sylvester Stallone, Pablo Escobar and the Sultan Of Brunei. The LM002, however, did not survive, it’s said, due to its expensive price and the Hummer H1 craze of 1992.
There had also been a one-off military vehicle, a prototype vehicle codenamed "Cheetah", in 1977. The aim of this ride was to hopefully sell it to companies interested in oil exploration and production industry. In a bizarre move for this badge, the original Cheetah prototype had a rear-mounted Chrysler V8 engine.
But the only finished prototype was never tested by the U.S. military, only demonstrated to them by its designer, Rodney Pharis. It was later sold to Teledyne Continental Motors by MTI and is apparently still in the U.S.
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