The Influential: The Secret Behind MurLarkey: America´s Fastest Growing Craft Spirits Brand

When you love what you do, you do it well. For master distillers and spirits craftsmen, creating unique drinking experiences unlike anything consumers have experienced before can become a mission and a passion. Case in point, America´s fastest growing craft spirits brand: MurLarkey.

It’s one thing to have a drink, to enjoy its effects and taste, but it’s something else to experience your drink, which is exactly what you get with family-owned craft distillery, MurLarkey. The company has experienced unprecedented growth rates—in offerings, size, and fanbase—and it clearly and uncompromisingly embodies the Irish heritage, culture, rich flavors, and unmatched love for life. MurLarkey is based in Virginia, and has quickly become a household name amongst consumers and craft spirits aficionados; However, the brand´s popularity has quickly expanded to the rest of America as the unparalleled selection of farm-to-flask products championed by the brand has won over the hearts and minds of consumers.

MurLarkey came about as a joint effort between two families—the Murrays and Larkins—who joined forces and turned what initially started as a fun passion-project, into a full-fledged successful business. Although the Irish are typically known for their whiskey, the craft distillery does it all, producing whiskey, gin, and vodka—and it even has an incredible bourbon launch on the horizon. Not only does MurLarkey pretty much cover the spirit-spectrum, it does so at the award-winning level, with all four of its beverage categories holding various awards—a truly rare achievement.

The company’s CEO Tom Murray adds: “to the best of our knowledge, there’s no other craft distillery out there that has won gold in three categories, and a ‘Best of Category’ in another.” The broad selection and long list of prized titles speak for themselves, but MurLarkey’s values make it that much more appealing. “We’re very community oriented and do a lot of charity work, and community give back,” explains Tom.

This unique approach to crafting superior spitits has earned MurLarkey a highly dedicated fanbase, which is referred to as the “MurLarkey Army”—further proof of the level of success a company can reach when they do things the right way, with passion.

MurLarkey is “in the business of bringing people together to celebrate life and share simple pleasures,” and it does this while remaining eco-friendly. Its products are sustainably produced in small batches with locally sourced natural ingredients, or “farm-to-flask,” as the company’s messaging states. Whether you’re looking for a cocktail mixture or a rich drink on the rocks, MurLarkey has something for everyone—from classic to avant-garde.

“People are loyal to the brand because it’s real, authentic, and exceptional,” notes Tom. Head to the company’s website to see the full lineup of offerings, and discover what makes MurLarkey so special by finding your perfect match, or a few.