The company´s latest endeavor is a full scale wellness brand co-founded with international superstar and entrepreneur Ian Somerhalder, and brand management platform Mingyian. The new brand is poised to impact the market on a major scale and it will feature an inventive healthy beverage set to be announced and released in the upcoming months.
As one of the first YouTube multi-channel networks (MCN) with the vision of partnering with creators outside of the content space, Yoola will develop, invest, and build new products and brands with select creators and accomplished influencers, who must have a considerable audience and the drive to develop and launch new brands and projects.
Yoola’s new division will empower creators by leveraging the company’s massive audience of one billion subscribers across the network, and the latest trends in the direct-to-consumer model that allow for more efficient execution of product sales and consumer relationships.
“Working closely with our creators has been the foundation of our company. We’re now able to take our relationships with creators a step further and work alongside them to create new companies that leverage both the creator and our passion, knowledge, and audience.” commented Eyal Baumel, CEO of Yoola. “Our goal is to not just develop products with creators, but to develop and operate long-term value-adding companies and brands. That is why we are excited to launch aventure is with Ian Somerhalder, who engages with a following of over 40 million across various social media platforms. His reputation, entrepreneurship, social reach, and especially his passion and knowledge about the wellness of the mind and body makes him the perfect partner for this venture.”
Unlike traditional branded partnerships, creators participating in Yoola Ventures will be more than merely brand ambassadors, they will be actual co-founders and partners, and will be involved in the process from conception.
